Launched off the meteoric success of co-founder, Shawn “Jay Z” Carter, The ROC represents a borderless, global lifestyle…

With Roc-A-Fella Records serving as the initial launch pad, The ROC realized its prowess in expanding a culture beyond the realm of music, initiating the birth of the apparel company, Rocawear in 1999.

Like Roc-A-Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination for fashionable and street savvy consumers. Rocawear continues to focus of providing clever innovations in design, fabrication and application to its customer. It has been the brand’s attention to detail that has pushed Rocawear’s appeal beyond its core urban customer.

 

2017 Rocawear Spring/Summer Lookbook

New6

New6

May 22, 2017

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New5

May 22, 2017

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New4

May 22, 2017

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New3

May 22, 2017

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New2

May 22, 2017

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New1

May 22, 2017

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