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The beginning...

Launched off of the meteoric success of co-founder, Shawn “JAY Z” Carter, The ROC represents a borderless, global lifestyle. With Roc-A-Fella Records serving as the initial launch pad, The ROC realized its prowess in creating culture far beyond the realm of music. Hence, the birth of the apparel company, Rocawear. Like Roc-A Fella Records, Rocawear quickly staked its claim in hip-hop history becoming the destination brand for street savvy consumers. Rocawear maintains a focus of providing clever innovation in fabrication, application and design to its customer. It has been the brand’s attention to detail that has pushed Rocawear’s appeal beyond its core urban customer. Ten years have passed since the genesis of The ROC…and a dynasty now reigns.

We create the pulse...

Today, Rocawear is a dominant lifestyle apparel brand for a wide range of customers. Inspired by an urban aesthetic rooted in young men’s sportswear, Rocawear has expanded its brand through licensing pacts to develop lines for Men’s, Kids, Big & Tall, Outerwear, Socks, Headwear, Watches, Eyewear, Footwear and Fragrance.




Rocawear defines the life style for today's young hip consumer.

Our authentic mix of department store to specialty stores makes Rocawear an ideal retail partner. Within the department store space we insure that we provide both buyers and consumers with product at a price point that enables the store to make profit and the customer to receive quality product at a fair price. With specialty designed product, which allows the partner to remain unique in their presentation without affecting the department store business.