Rocawear Europe recently teamed up with Rick Genest (aka Zombie Boy) for Rocawear’s Spring/Summer 2013 campaign. You may recognize Genest from his numerous modeling gigs, runway work, and his appearance in Lady Gag’s “Born this Way” video.

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The new pieces stay true Rocawear’s fashion roots, while acknowledging the brand’s rich musical heritage. Check out more shots from the campaign on the Rocawear Europe site.

Watch the Behind the Scenes look into the lookbook being shot!

JUNE 20TH, 2013

Europe and Zombie Boy