Rocawear is an exclusive lifestyle brand with a wide range of customers launched by superstar icon Jay-Z, founder of Roc-a-Fella Records. Rocawear has presented a bold and fresh new way to regulate the fashion industry in the creation of remarkable clothing for mens, big and tall which includes jeans, Graphic tees and shirts as well as a women's and childrens clothing line. To add to the expansion of the brand are accessories including hats, belts, loungewear and boxers. Attention to detail and maintaining a reputation for providing intelligent innovations in fabrication and design to its customers have increased their appeal beyond the core urban customer making this brand a dynasty.